From Passport Health Plan PR –
Louisville, Ky. – Passport Health Plan has officially joined the world of auto racing, signing on as one of the sponsors of Louisville native Ben Rhodes, driver of the #88 Alpha Energy Solutions Chevrolet in the NASCAR Xfinity Series.
Ben, a recent graduate of Holy Cross High School in Louisville, finished in seventh place in his NASCAR Xfinity Series debut at Iowa Speedway on May 17. He is expected to compete in 10 Xfinity races in 2015, with his next race coming on Saturday, June 20, in Chicago.
“Passport’s mission is to improve the health and quality of life for our members AND to help all Kentuckians live healthier lives,” says Passport Health Plan CEO Mark B. Carter. “Partnering with Ben is one way we are promoting good health throughout the State. Ben stays in top physical condition to be successful on the track. He is a wonderful role model for all of us.”
Ben is part of the JR Motorsports (JRM) organization, which cultivates young drivers on the path to NASCAR success. JRM is co-owned by NASCAR Sprint Cup Series driver Dale Earnhardt Jr., his sister Kelley Earnhardt Miller, and Rick Hendrick.
“In order for me to perform at my best in the #88 Alpha Energy Solutions Chevrolet, I have to be in top physical condition and make sure that I eat right every day,” Ben says. “There’s nothing more important to me than being at my best both physically and mentally. That’s why I follow the advice shared by my friends at Passport and stick to a strict exercise program and eat healthy meals.”
By agreeing to the Sponsorship and Endorsement Agreement, Passport and Ben Rhodes will team up in a number of different promotional and related appearances, including (but not limited to):
- Ben will appear in the Passport Health Plan booth at the 2015 Kentucky State Fair in August
- Michael Rabkin, Passport Health Plan Communications Director, appeared on an episode of “On Track with Ben Rhodes,” which aired on May 23, 2015, and can be found online at benrhodes.com/on-track-with-ben-rhodes
- The Passport Health Plan logo will appear on Ben’s official Show Car and trailer
- Ben joined the Passport Health Plan team to walk in the Kentucky Derby Festival Pegasus Parade on April 30, 2015
- Ben and Passport Health Plan are also planning a number of events around the state ahead of Ben’s first “home” race at the Kentucky Speedway in Sparta on Sept. 26
For more information about Ben Rhodes, go online to benrhodes.com or find him on Facebook, Twitter (@benrhodes), Instagram (@benrhodes), or YouTube.
For more information about Passport Health Plan, go online to passporthealthplan.com, call 1-800-578-0603 or find us on Facebook, Twitter (@PassportHealthP), Instagram (@passporthealthplan), or YouTube. Passport Health Plan is a provider-sponsored, non-profit, community-based health plan administering Medicaid benefits to more than 250,000 people around Kentucky. Named the #19 Medicaid health plan in the United States and the top Medicaid plan ranked in Kentucky by the National Committee for Quality Assurance (NCQA) for 2014-15, Passport has been contracted with Kentucky’s Cabinet for Health and Family Services to administer Medicaid benefits since 1997 and has been serving the entire Commonwealth since January 1, 2014.